Zac Regan

Learn how to scale with paid ads

Free content on scaling high-ticket businesses with paid advertising. New posts auto-published the moment a video goes live on the channel.

helping an agency owner fix their paid ads (consulting call)

helping an agency owner fix their paid ads (consulting call)

do this before "ever" spending a single dollar on ads

do this before "ever" spending a single dollar on ads

all of the best marketers understand this (TAM)

all of the best marketers understand this (TAM)

focusing on increasing creative volume is dumb (do this instead)

focusing on increasing creative volume is dumb (do this instead)

auditing a 10x ROAS ad account (full consulting call)

auditing a 10x ROAS ad account (full consulting call)

give me 15 minutes I'll show you how to "fix" your ads

give me 15 minutes I'll show you how to "fix" your ads

how paid ads "actually" work (mastering time compression)

how paid ads "actually" work (mastering time compression)

the new era of paid advertising is upon us

the new era of paid advertising is upon us

why mastering audience quality is a "must" for paid ads

why mastering audience quality is a "must" for paid ads

the biggest "mistake" new advertisers make (awareness 101)

the biggest "mistake" new advertisers make (awareness 101)

roll your sleeves up and get your hands dirty (paid ads)

roll your sleeves up and get your hands dirty (paid ads)

how to leverage incentives when running ads

how to leverage incentives when running ads

running facebook ads is "easy" if you know this

running facebook ads is "easy" if you know this

the problem with paid ads influencers (major crashout)

the problem with paid ads influencers (major crashout)

I spent +$50k on mentors in 12 months here's what I learned

I spent +$50k on mentors in 12 months here's what I learned

how organic and paid "actually" work together (make more $$$)

how organic and paid "actually" work together (make more $$$)

how to drive a high performing culture in your organization

how to drive a high performing culture in your organization

webinars 101

how to "properly" treat leads to maximize revenue

how to "properly" treat leads to maximize revenue

how I'd run ads from day 0

how I'd run ads from day 0

this is why your business has plateaued

this is why your business has plateaued

how you "must" view paid advertising in 2026

how you "must" view paid advertising in 2026

if your sales team isn't doing this you're burning money on ads

if your sales team isn't doing this you're burning money on ads

advanced copywriting tactics for paid ads

advanced copywriting tactics for paid ads

how to find what broke in your ad account (in order)

how to find what broke in your ad account (in order)

common misconceptions when running paid ads

common misconceptions when running paid ads

what is the difference between abo and cbo

what is the difference between abo and cbo

how I make content that supports paid ads (coaching call)

how I make content that supports paid ads (coaching call)

how to make decisions in the ads manager

how to make decisions in the ads manager

master frames to sell anything (marketing + sales)

master frames to sell anything (marketing + sales)

the best funnels to run with paid ads (2026)

the best funnels to run with paid ads (2026)

the "golden rule" of paid ads (most people get this wrong)

the "golden rule" of paid ads (most people get this wrong)

how I structure ad accounts (don't overcomplicate it)

how I structure ad accounts (don't overcomplicate it)

you look like everyone else and it's costing you

you look like everyone else and it's costing you

how organic content is used to maximize roas (simple)

how organic content is used to maximize roas (simple)

why your ads attract unqualified leads (how to solve it)

why your ads attract unqualified leads (how to solve it)

5 limiting beliefs quietly killing your roas

5 limiting beliefs quietly killing your roas

how to write meta ads that actually convert (full breakdown)

how to write meta ads that actually convert (full breakdown)

I post content that nobody watches (it still makes money)

I post content that nobody watches (it still makes money)

how to increase your show rate (any stage in your funnel)

how to increase your show rate (any stage in your funnel)

how I'd launch paid ads from 0

how I'd launch paid ads from 0

the mindset that turns paid ads from gambling into a science

the mindset that turns paid ads from gambling into a science

what is the facebook pixel and how does it work?

what is the facebook pixel and how does it work?

the most important marketing skill nobody talks about

the most important marketing skill nobody talks about

the most important marketing skill nobody teaches

the most important marketing skill nobody teaches

how to predict exactly what it takes to scale

how to predict exactly what it takes to scale

If your close rate is above 40% that's a problem (here's why)

If your close rate is above 40% that's a problem (here's why)

stop ignoring email marketing (it's your biggest revenue leak)

stop ignoring email marketing (it's your biggest revenue leak)

the truth about when to start paid advertising

the truth about when to start paid advertising

why most business owners are using ai completely wrong

why most business owners are using ai completely wrong

I've scaled over a dozen info offers here's what I learned

I've scaled over a dozen info offers here's what I learned

scaling is hard until you build systems like this

scaling is hard until you build systems like this

ad creation process proven from $1m in ad spend

ad creation process proven from $1m in ad spend

stop hiring SDRs until you watch this

stop hiring SDRs until you watch this

your business won't grow until you fix your website

your business won't grow until you fix your website

scaling to $100k/mo is easy just do this

scaling to $100k/mo is easy just do this

how to fix ad fatigue 101

how to fix ad fatigue 101

why your circle is keeping you broke

why your circle is keeping you broke

before you spend a dollar on ads, do this first

before you spend a dollar on ads, do this first

how to find marketing angles

how to find marketing angles

how to improve paid ads lead quality

how to improve paid ads lead quality

if your info business is contracting here's what to do

if your info business is contracting here's what to do

facebook ads not working? here's what to do next

facebook ads not working? here's what to do next

3 reasons to run paid ads even if you turn them off after 1 month

3 reasons to run paid ads even if you turn them off after 1 month

$72k on a coaching program because of one thing (context)

$72k on a coaching program because of one thing (context)

advertiser reveals #1 "copy mistake" you're probably making

advertiser reveals #1 "copy mistake" you're probably making

direct response copywriting 101

direct response copywriting 101

facebook ads not working? here's what to do next

facebook ads not working? here's what to do next

how "identity" sells more than any ad, funnel, or sales script

how "identity" sells more than any ad, funnel, or sales script

how much does it cost to raise capital? (meta ads vs traditional)

how much does it cost to raise capital? (meta ads vs traditional)

how to 3x your ROAS without touching your ads (backend monetization)

how to 3x your ROAS without touching your ads (backend monetization)

how to launch high ticket info into paid ads after spending $600k in 2025

how to launch high ticket info into paid ads after spending $600k in 2025

how to sign $100k+ clients from paid ads (info, services, and funds)

how to sign $100k+ clients from paid ads (info, services, and funds)

how to structure ad campaigns at scale

how to structure ad campaigns at scale

how top fund managers use paid ads to raise capital

how top fund managers use paid ads to raise capital

how we compress sales cycles from 12 weeks to under 4 (paid ads)

how we compress sales cycles from 12 weeks to under 4 (paid ads)

if your info business is contracting here's what to do

if your info business is contracting here's what to do

scaling a $20k info product ad budget in 2026 (consulting call)

scaling a $20k info product ad budget in 2026 (consulting call)

scaling a sales team past $200k/mo with paid traffic (4 lessons)

scaling a sales team past $200k/mo with paid traffic (4 lessons)

the 2 pillars that determine if your info product hits $100k/mo or not

the 2 pillars that determine if your info product hits $100k/mo or not

the risk mindset that separates $100k/mo businesses from everyone else

the risk mindset that separates $100k/mo businesses from everyone else

the "trust recession" is fake and here's what's actually happening

the "trust recession" is fake and here's what's actually happening

the unfair advantage successful funds are using now

the unfair advantage successful funds are using now

understanding market sophistication for paid ads 101

understanding market sophistication for paid ads 101

we spend $15-30k in month 1 testing... here's how we don't lose it all

we spend $15-30k in month 1 testing... here's how we don't lose it all

what everyone gets wrong about working with ai (consulting call)

what everyone gets wrong about working with ai (consulting call)

what Meta's Andromeda update actually means for info product advertisers

what Meta's Andromeda update actually means for info product advertisers

where to put your focus when scaling

where to put your focus when scaling

why meta ads work better than any other channel for raising capital

why meta ads work better than any other channel for raising capital

why most agencies make terrible decisions (and what to do instead)

why most agencies make terrible decisions (and what to do instead)

why organic-only info businesses plateau (and when to flip to paid)

why organic-only info businesses plateau (and when to flip to paid)

why someone who started after you will scale 60x faster

why someone who started after you will scale 60x faster

why your prospects no-show, cancel, and object (the trust ladder)

why your prospects no-show, cancel, and object (the trust ladder)

your ad says one thing, your funnel says another... that's why you're losing

your ad says one thing, your funnel says another... that's why you're losing